before you read this post and support Reformation -> please read this post
Sounds like it’s time for @Reformation to make some reparations. The LA-based cult-fave brand for “cool girls” has been put on blast by a former employee for a racist corporate culture. A week ago, they posted a vague BLM-adjacent sentiment and donation links, as did many other brands. They also took an extra step– reaching out to former employee Elle Santiago (@energyelle ). Santiago, who is Black, denied their request for a call, instead of publishing her issues with the brand. Her story is an all-too-common example of the direct and indirect racism POC face at the workplace, especially in the fashion industry.
Founder Yael Aflalo reportedly judged and ignored Santiago, who was denied company growth opportunities. While performing store manager duties, she was repeatedly denied the promotion to store manager, and instead tasked with training white female outside hires. Her first February with the company, a strategy team member posted a selfie with another woman eating fried chicken, captioned with “Happy black history month!!”. It caused a scandal, yet the woman involved has since been promoted to VP of wholesale.
Stories from HQ made their way to the store, including Aflalo saying they were “not ready for that yet” in regard to casting Black models. Other employees have come forward, showing unsafe working conditions in an unrenovated NYC store. The video speaks volumes— employees, occasionally by in safety harnesses, lifted stock from the basement through a hole in the floor
The brand’s sustainable focus has long gotten them a pass for the image they’ve cultivated, which mostly reads thin, white, and unbothered. Their sarcastic marketing tone has come off blasé to the point of being insensitive, and despite a resounding push for extended sizes, they’ve been added in a piecemeal capacity for years rather than as a full brand extension. They seem to have outgrown their original sustainability goals and are well on their way to being another mass label that occasionally uses certified rayon.
With increasing agitation from their fan base, will this be a coffin nail for Reformation?
The Best Reformation Dresses for Curvy Girls
5 Masks Made in LA by Reformation | $25
Where my curvy girls at?
I know all the curvy fashionistas out there remember when Reformation launched. All my thin tall friends were raving about this new sustainable brand with the BEST dresses. I went straight to their website and after one look I knew that these dresses were NOT for me. They were all cut straight up and down with ZERO room for curves <- 100% NOT for me!
Flash forward to today, 10 years later and this brand is not only one of the most sustainable brands in the US, they are producing a full range of products made in sizes for everyone. For this post I selected my top dresses for my curvy ladies. These dresses are all adjustable and made of stretchy fabrics with hidden benefits.
For brides, bridesmaids, and those attending their 17th wedding this year, this dress can DO IT ALL! I wore it to a wedding (above) with my cousin -> both in a medium.
This is a v-neck, wrap dress with kimono sleeves and a relaxed fit throughout. The relaxed fit is EVERYTHING you need in a dress. Wrap it up tight for the photos and loosen it up once you’ve hit the buffet.
Feminine style never felt so good than in this midi that pairs a sultry scoop-neck tank with a full swingy skirt, all in soft and stretchy eco-friendly jersey.
This was my first Reformation dress purchase and my go-to LBD. The stretchy fabric makes it VERY flattering and the pockets simply seal the deal!
Tie it on and go. This oh-so-flattering midi-length dress features a scoop neckline (bra-friendly), a wrap skirt and waist tie. The key benefit of this dress is the wrap skirt. The faux wrap is EVERYTHING you need in an LBD. It acts as Spanx without the discomfort and conceals any kind of a tummy pooch.
Of all the Reformation dresses for curvy girls, this one is a must in your capsule wardrobe!