Blogging has brought me all over the world this year, but short trips down to southern California are always my favorite. Despite the fact that I almost ALWAYS barely miss my flight to LA the short hour long flight brings me to the sunshine, great friends, and family.
There are also some AMAZING backdrops in SoCal, especially in Venice. SO I took to the streets of Venice for a little street style shoot with my girl Krista of The Hundred Blog‘s photographer. For this look, I wanted to highlight spring style and partnered with ICI MAINTENANT to highlight their stunning collections of skirts.
ICI MAINTENANT is a new label founded by textile specialist Tamara Stadler. They design + sells embroidered skirts that are manufactured in St. Gallen, Switzerland. Every piece in the collection is 100% made in Switzerland. With the majority of the production process completed by hand. The clean, modern lines highlight the unique embroidery tradition of the region. The designs are universal and can be worn with your favorite flats (insert these flats Sam Edelman flats that I can’t stop wearing) as well as with pumps.
In response to the speed of fast fashion, ICI MAINTENANT offers its skirts “instantly”. Their close partnership with the embroiderers and the proximity to the manufacturer allow ICI MAINTENANT to quickly turn their designs into reality. Customers can decide on a color and a style in the moment, without having to wait for the next season. I know that I am a MAJOR fan of this kind of bespoke manufacturing, especially with a skirt. Fit is everything, especially when you are working with certain fabrics!
The skirts are also SO durable + feature high-quality workmanship. The sequins are a particular highlight: this embroidery technique was invented and patented in St. Gallen (stay tuned for that look next). ICI MAINTENANT uses this special technique to create skirts that are both eye-catching and suitable for everyday wear.
What I Wore:
Skirt: ICI MAINTENANT (c/o), Vivid Embroidery
Shoes: Sam Edelaman, Brandie
Glasses: Jins (c/o), U189 in Nature Green